Event Details
China 2012
October 29 - 30
BBH Global
Believe it or not we opened for business on March 29th 1982 working out of a briefcase because we had no office. Today we are still independently owned and managed. We have however managed to procure some offices since then. Six to be precise. Today our network has shops in London, New York, Sao Paulo, Singapore, Shanghai and Mumbai.
We employ 928 people and have total billings of $1.5bn. But the way we work is still shaped by our central belief: that big, enduring ideas are the key to successful communications. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought. We make it our business tounderstand brands and the psychological levers they need to pull to engage consumers. We are versed in the arts of developing big flexible brand ideas that work in any market and any medium. Strategic communication planning defines the territory for “the big idea”.
Engagement planning informs “the big idea” so it can be expressed across all bought media including interactive and mobile, as well as branded content – games, digital, programming and music. Then we measure and evaluate all our campaigns - to establish effectiveness and of course to make subsequent ideas even bigger.
